The information on this website is for reference and general information purposes only and is not intended nor should it be construed as investment advice. ALVA HOTEL BY ROYAL does not warrant or represent that the information provided here is complete and accurate, or that the information is up to date, and it accepts no liability for any loss or damage howsoever arising from any use or access of this website, or in reliance upon the content of this site or any third-party sites accessed via this site. Further, no warranty regarding non-infringement, security, fitness for purpose or freedom from computer viruses is given in connection with such information and any other websites linked to or accessed via this website. If there is any inconsistency or ambiguity between the English version and the Chinese version, the English version shall prevail.

Privacy Policy Statement of ALVA HOTEL BY ROYAL (“the Hotel”)

It is the policy of the Hotel to comply with the Personal Data (Privacy) Ordinance, Chapter 486 of the laws of Hong Kong. We also strive to ensure compliance by our staff with the strictest standards of security and confidentiality. 

We respect your rights and do safeguard information provided by website users (“User” or “Users”). With the only exceptions that personal data may be collected when Users apply for specific services, make requests for information via replies, and apply for our Corporate Account or Royal Fans Membership. And, while the IP address of the computer used to visit our website may be recorded, we do not collect any personally identifiable information from any User while they browse our sites, and no personal data is collected. This information is used only for preparing general statistics on the usage of our websites.  

Use of Cookies

We use cookies across our websites in order to improve their performance and enhance User’s online experience. Session cookies are used to enable the User to navigate around the site and use essential website functions such as maintaining log-in details for the session so that the need to transfer information across the internet may be reduced. Google Analytics are used to recognise repeat visitors to our websites in order to enable us to better understand how Users browse to and around our websites as well as the time they spend and how often they visit our websites. We rely on this data to help improve our websites. Font size cookies are used to provide proper appearance of characters when any User browses our websites. We will not collect any personal data from the User when cookies are being used. 

The collection of any personal data collected will be subject to our Personal Information Collection Statement. Personal data is stored securely in our system and we will take all practicable steps to ensure that it is not kept longer than necessary for the fulfillment of purpose (including any directly related purpose) for which the data is or is to be used. Only trained, authorised staff shall have access to the data, and we do not release personal data to parties outside the Hotels except as set out in our Personal Information Collection Statements. The User has the right to request access to and correction of their personal information in accordance with the procedure set out in our Personal Information Collection Statements. 

We may, from time to time, send direct marketing materials promoting products and services to the User based on their personal data, but suitable opt-out mechanisms are provided. We make every effort to protect the privacy of the User, but given the nature of the Internet, we cannot guarantee perfect security. 

Users who have any questions about our privacy policy and practice can contact our Marketing Communications Department at DPO@alva.com.hk or by post at 1 Yuen Hong Street, Shatin, Hong Kong. 

Personal Information Collection Statement

This Personal Information Collection Statement sets out the purposes for which the information provided by you as a User will be applied following its collection. This includes what you are agreeing to with respect to our use of such information and your rights under the Personal Data (Privacy) Ordinance, Cap 486. This statement may change from time to time, so please check back periodically. Each time you log in to this website and use its services, you agree to be bound by the statement in force at that time. 


Users may be asked to provide personally identifiable information such as their name and e-mail address. This is necessary to provide the User with various services and activities offered on this site. You, as a User, are not obliged to supply the data, but if you do not, any applicable services and activities will be unavailable. The IP address of the computer used to visit our web site may be recorded. 


Information collected is used for the following purposes:  
1. Monitoring use of our website to help its further development
2. Compiling aggregate statistics about our users to analyse site usage
3. Creating accounts for the User who intends to register for services offered on the website and to maintain such accounts
4. Communicating with the User with respect to matters related to or arising from the use of services offered on this website. 
5. Providing information related to the Hotel, including the products, facilities, services, privileges, benefits and other advantages offered to the User from time to time as well as to call on and arrange for the same to be provided
6. Evaluating and improving the facilities, services and/or products offered by the Hotel

7. Facilitating communications between the User and the Hotel and encouraging feedback from the User about their needs and expectations concerning facilities, services and/or products offered by the Hotel 

8. Researches and/or analysis by Sun Hung Kai Properties Limited and/or any of its subsidiaries or associated companies (“the Group”);

Use of Information in direct marketing: We intend to use all information provided by you as a User including your name, contact details and all other information which may assist us to better understand the goods and services which you might be interested in. We also use it to deliver the aforesaid information and conduct direct marketing on products, services, advice and subjects in relation to the following: rewards/Go Royal loyalty/privilege programmes, as well as charitable and non-profitable causes. We also intend to, and in this regard you consent to, transfer and provide the abovementioned information to the subsidiary and/or associated companies of the Group and the Third Party Service or Product Providers through whom the Group's and / or Third Party’s products, facilities, services, privileges, benefits or advantages are provided inside and outside Hong Kong for the said purpose. We may not use or provide the said information unless we have received your consent, which can be be provided to us without charge by checking the consent box on this website, or by writing to our Marketing Communications Department at DPO@alva.com.hk, or by post at: 1 Yuen Hong Street, Shatin, Hong Kong. 


Your personal data will be kept confidential by the Hotel but we may transfer or disclose such personal data to (i) our contractors under a duty of confidentiality to us who provide administrative, telecommunications, computer, data processing or other services to us in connection with management, operation and maintenance of the system with the purpose of personal data collection and (ii) the Group for the purpose of doing researches and/or analysis.


You have the right to request access to and correct your personal data in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap.486). Any data access request or data correction request may be made to our Marketing Communications Department at DPO@alva.com.hk or by post at 1 Yuen Hong Street, Shatin, Hong Kong. 




ALVA HOTEL BY ROYAL (the “Hotel“) is committed to delivering highest possible quality service to customers and stakeholders, upholding a high level of integrity, and adhering to good corporate governance standards. Accordingly, the Hotel is dedicated to compliance with Hong Kong’s competition law and policy regime, which promotes fair competition and a level playing field for the benefit of both businesses and consumers in Hong Kong.


The Hotel will not engage in activity that has the effect of unlawfully limiting competition. All forms of anti-competitive or deceptive conduct or unfair advantage through manipulation, concealment, collusion, misrepresentation of material fact or otherwise are strictly prohibited.


Employees of the Hotel are encouraged to compete vigorously in the marketplace; however, each employee has the responsibility to comply with and promote competition law, and encourage their business partners to do so. It is the policy of the Hotel that all employees should be vigilant of situations where competitors and/or suppliers appear to be behaving in an anti-competitive manner and report suspected infringements according to this compliance policy or the competition law compliance code of conduct of the Hotel.


In addition to the general commitment of the Hotel to adhere to all applicable competition law and policy regimes on competition, the Hotel strives to uphold the following key fair competition principles:

  • No unlawful collusion – the Hotel will not discuss, agree or otherwise collude with its competitors or business partners to:
    – fix prices;
    – share or allocate markets;
    – limit output;
    – engage in bid rigging; or
    – engage in a collective boycott of particular business partners.
  • No exchange of commercially sensitive information – the Hotel will not provide or request commercially sensitive information to or from competitors, or exchange commercially sensitive information between business partners which are competitors.
  • No unlawful restrictions – the Hotel will not impose unlawful restrictions on business partners, or accept any such restrictions its business partners may seek to impose.
  • No misuse of market position – the Hotel will ensure it uses its market position for pro-competitive purposes.


A set of competition law compliance code of conduct containing further detail on applicable competition rules is developed and available for the Hotel. Employees of the Hotel are expected to familiarise with and adhere to the code of conduct, including revisions as may be made from time to time.


The Hotel has appointed specific personnel in the management of the Hotel to act as the Hotel’s designated compliance officer(s) and be responsible for the Hotel’s compliance with competition law in Hong Kong.


Absolute compliance with competition laws is of paramount importance to the Hotel. The consequences of violation to competition laws are very serious for the Hotel (including but not limited to heavy fines, significant management costs and bad publicity associated with a competition investigation) as well as for any employee who is involved in the violation. Failure to comply with competition law or with this compliance policy is a serious matter and may result in disciplinary action, up to and including termination of employment. Individuals may also face pecuniary penalty or director disqualification orders.


The Hotel will therefore endeavour to ensure that competition law compliance will be achieved through implementing effective competition compliance code of conduct throughout its business.





ALVA HOTEL BY ROYAL (the “Hotel“) is committed to high standard of openness, probity and accountability. In line with that commitment, the Hotel expects and encourages its customers, suppliers and other stakeholders who have concerns about any suspected anti-competitive conduct within the Hotel or relating to the Hotel’s operations to come forward and voice those concerns. Your report and assistance serve as a powerful tool to help the Hotel uncover such anti-competitive conduct.

If you are aware of suspected anti-competitive practices that you think are wrong, you can help us investigate such practices by voluntarily providing us with information. This information can be, for example, facts concerning anti-competitive conduct, its circumstances and the individuals involved. They can concern past, ongoing or planned anti-competitive behaviour.



– To encourage and assist any customers, suppliers and other stakeholders of the Hotel to raise concerns about any suspected anti-competitive conduct and disclose related information confidentially.

– To provide reporting channels and guidance on whistleblowing to customers, suppliers and other stakeholders to raise concerns about any suspected anti-competitive conduct rather than neglecting it.

– To reveal suspected anti-competitive practices before these activities cause disruption or loss to the Hotel.



The designated compliance officer(s) of the Hotel (the “Compliance Officer(s)”) and the management of the Hotel (the “Management”) have overall responsibility for this policy.

The primary responsibility for monitoring and reviewing the operation of this policy and any recommendations for action resulting from investigation into complaints lies with the Compliance Officer(s).

The Compliance Officer(s) shall initiate review and update of this policy from time to time. The updated policy shall be submitted to the Management for approval.

The Management and the Compliance Officer(s) shall periodically review and discuss the effectiveness of this policy.



Activities that constitute a breach of competition law may include, but not limited to the following:

(a) Price fixing;

(b) Market sharing or allocation;

(c) Output limitation;

(d) Bid rigging;

(e) Collective boycott of particular business partners;

(f) Exchange, or facilitating the exchange, of commercially sensitive information between competitors and competing business partners; and

(g)Misuse of market position.

Whistleblower is not required to make absolute proof of the matter reported but would need to specify reasons for the concerns. If a report is made in good faith then, even if it is not confirmed by an investigation, your concerns would be valued and appreciated. Good faith means that the reporting person has held a reasonable belief that the complaint made is true and honest, and not made for personal interest or any ulterior motive.



Whistleblowers making appropriate complaints under this policy are assured of protection against victimisation or unwarranted disciplinary action, even if the concerns turn out to be unsubstantiated.

The Management must ensure that customers, suppliers and other stakeholders feel easeful to make reports without fear of reprisals. Any kinds of retaliation against a whistleblower will be considered as misdemeanors.

However, if a whistleblower makes a false report maliciously, with an ulterior motive, or for personal gain, the Hotel reserves the right to take appropriate actions against the relevant person to recover any loss or damage as a result of the false report.



If you are aware of any potential anti-competitive conduct which you wish to report, you may report it to your contact at the Hotel or, if appropriate, directly to the Compliance Officer(s), by phone or in person.

Whistleblowers are encouraged to come forward and report as much specific information as possible for assessment and investigation.

It is understood that a whistleblower may wish to report anonymously. However, anonymous reporting is not encouraged because it will be much more difficult for the Hotel to investigate and follow up because the Hotel will not be able to obtain further information from you and make a proper assessment.



The Hotel will make every effort to keep your identity confidential. In order not to jeopardise the investigation, you should also keep the fact that you have made a report, the nature of your concerns and the identity of those involved confidential.

Under certain circumstances where the whistleblower’s identity has to be disclosed according to laws and regulations, the Hotel will endeavour to inform you that your identity is likely to be disclosed to the extent permitted by the relevant laws/regulations and as the Hotel considers appropriate.



All whistleblowing cases reported will be recorded by the Compliance Officer(s). The Compliance Officer(s) and other suitable personnel in the Management will evaluate every report received to decide if a full investigation is necessary. If an investigation is warranted, the Compliance Officer(s) and/or other personnel designated by the Management will look into the matter.

Where applicable, the Compliance Officer(s) may consult external legal advisers to determine the appropriate course of actions. If the Hotel considers appropriate, the case may also be referred to the relevant regulatory authorities.


Terms and Conditions

All information including rates found on this site is for reference only. Every effort is made to ensure that it is accurate and current. Nevertheless, in the event of any discrepancies or differences in interpretation, the decision of the ALVA HOTEL BY ROYAL is final. All programs and promotions are mutually exclusive and may not be used in conjunction with one another for any one stay.